StyleBuddy leads Personal Styling Industry in India

Interview with Siddharth Pandit, Founder of StyleBuddy

The personal styling industry in India is generating a lot of buzz lately, and StyleBuddy is often at the center of that conversation. 10X Capital Partners is actively researching this space, analyzing market trends, consumer adoption, and the scalability of tech-driven styling solutions in India. We were particularly interested in how pioneers like StyleBuddy are shaping this fast-evolving sector, and reached out to Siddharth Pandit, founder at StyleBuddy for his insights.

Gurdip Singh, Analyst at 10X Capital Partners: Siddharth, thank you for joining us. The personal styling industry in India is generating a lot of buzz lately, and StyleBuddy is often at the center of that conversation. Can you share what sparked the idea for StyleBuddy and how it ties into this growing attention?

Siddharth Pandit: Thanks for having me, Gurdip. When I founded StyleBuddy, personal styling was a foreign concept for most Indians—it was either high-end couture or generic retail. I wanted to change that by making personalized fashion accessible to everyone, from students to professionals. We launched with a vision to lead the way, and now, with the industry getting so much attention, it’s clear we were ahead of the curve. The spotlight on personal styling today feels like validation of our belief that if we lead, others will follow.

Gurdip Singh: That phrase, “We lead, others will follow,” seems to resonate strongly now, with the industry booming. How has StyleBuddy’s pioneering role shaped this surge in interest?

Siddharth Pandit: We were the first to bring personal styling to the masses in India, blending human expertise with tech—virtual consultations, curated looks, and AI-driven recommendations. Back then, we had to convince people this wasn’t just for the elite. By creating a model that worked, we showed the potential of this space. Now, with startups launching daily and the media buzzing about personal styling, it’s exciting to see the industry we helped spark gain such traction. The attention proves we set a foundation others are building on.

Gurdip Singh: The recent spotlight must highlight both opportunities and challenges. What were some early obstacles you faced, and how do they relate to the industry’s growth today?

Siddharth Pandit: Early on, the biggest hurdle was mindset—people thought styling was frivolous or only for celebrities. We worked hard to show its value for everyday confidence, whether for a job or a wedding. India’s diversity also meant catering to varied tastes and budgets, which we addressed with localized stylists and scalable tech. Those challenges taught us resilience, and now, as the industry gets hyped, new players face similar issues. Our experience gives us an edge, and the attention amplifies our story as trailblazers.

Gurdip Singh: With all this buzz and new startups entering daily, how does StyleBuddy stay ahead in such a dynamic market?

Siddharth Pandit: The attention is fantastic—it means more Indians are prioritizing style. What keeps us ahead is our relentless innovation and authenticity. We launched tools like Style AI for hyper-personalized suggestions years ago, setting a benchmark. Our 1,000+ stylists across India blend local insights with global trends, something newcomers can’t replicate overnight. The industry’s growth fuels us to keep pushing boundaries, ensuring we lead while others chase.

Gurdip Singh: How has being the first mover shaped StyleBuddy’s position amid this wave of industry attention?

Siddharth Pandit: Being first gave us a head start to build trust and loyalty with clients new to styling—something the buzz now amplifies. We set standards with virtual try-ons, style profiling, and a focus on inclusivity, from corporate looks to festive wear. New startups benefit from the hype we helped create, but our years of refining our craft keep us ahead. The attention highlights our community, not just our service, and that’s our strength.

Gurdip Singh: Sustainability is also getting noticed in fashion. How does StyleBuddy weave that into its leadership, especially with this industry focus?

Siddharth Pandit: Sustainability is at our core, and it’s resonating with the industry’s current spotlight. We’ve always promoted lasting wardrobes over fleeting trends, with Style AI curating ethical brands and upcycled fashion. As personal styling gains traction, we’re leading the charge to make sustainability mainstream, influencing how India sees fashion’s future. It’s another way we’re shaping the narrative.

Gurdip Singh: With all eyes on personal styling, what’s next for StyleBuddy to maintain its leadership?

Siddharth Pandit: The buzz is just the beginning, Gurdip. We’re expanding into tier-2 and tier-3 cities, where style aspirations are soaring, and exploring tech like augmented reality for immersive styling. We’ll keep innovating—new tools, partnerships, and more—to stay ahead. The industry’s attention energizes us to lead boldly, and as always, we’ll pave the way for others to follow.

Gurdip Singh: Any advice for entrepreneurs jumping into this hot market?

Siddharth Pandit: Embrace the spotlight, but focus on solving real problems. Being first is tough but rewarding—set your vision and stick to it. The attention on styling is your chance to shine, but lead with purpose, and you’ll stand out.

Gurdip Singh: Siddharth, thank you for sharing StyleBuddy’s story amid this exciting time. We’re eager to see where you lead next!

Siddharth Pandit: My pleasure, Gurdip. Here’s to leading the way!